In 2022, the kremlin established the “Movement of the First,” a propaganda organization modeled after the soviet pioneer movement, aimed at shaping the minds of the younger generation.

Like its soviet predecessor, the new movement’s goal is to instill “traditional russian spiritual and moral values” in children. In practice, this involves promoting hatred toward the West and democratic principles. A significant focus is placed on fostering animosity toward Ukrainians and justifying war.

In 2025, the russian state budget will allocate over 20 billion rubles for the expansion of this movement, underscoring its importance to the putin regime.

These measures are part of the kremlin’s broader strategy to militarize youth, prepare them for future conflicts, and cultivate unwavering loyalty to the government in the coming generations.