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CCD explains the term “fake clickbait”

CCD explains the term “fake clickbait”

Signs of a “fake clickbait”:

the text of the message title may contain the words “shock”, “sensation”, “urgent”;

it causes surprise or indignation;

most often the headline itself does not reflect the text of the message.

The term “clickbait” comes from the English words click + bait.

The purpose of a fake is to get people interested and make them click on a link.

Examples of clickbait fake headlines:

Ukrainians are shocked: The Minister of Foreign Affairs of Ukraine gave Hungary a whole district in Zakarpattia!

Scandal in the General Staff! Ukrainian Armed Forces accidentally shelled a residential area of Kharkiv.

Urgent! The United States is afraid to give Ukraine M142 HIMARS MLRS.

To avoid becoming a victim of manipulation, do not click on the link. If you are interested in the information, check it out in official sources.

For more explanations of the terminology, see the Glossary prepared by the Center for Countering Disinformation in cooperation with the National Security and Defense Council of Ukraine.

  • 12 April, 2023

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